Compelling Direct Response Marketing

We have decades of experience delivering full-service performance-based marketing campaigns that get results.

We Do It All

We have a leg up on the competition because our entire range of capabilities are managed under one roof. We’ll oversee everything—from the concept, strategy and execution all the way through matchmaking with media and retail fulfillment partners, leaving you free to handle your core business responsibilities. Plus, our 24/7 hustle never stops—we’re nimble enough to turn around your last-minute requests on a dime.

STRATEGY

We start with a plan that involves tons of research, laser-focused target market profiling and a campaign management blueprint.

DIGITAL INTEGRATION

We can integrate your campaign into one of the nationally televised and syndicated TV shows we create and produce. Our digital footprint also includes full-service social media channels and advertising.

CREATIVE

Launch It will take your dynamic product and bring it “from script to screen!” Launch It completes all of the scripting, production, and editing. Our commercials are not designed to impress peers, competitors or award committees, although we do have over 100 telly awards to date.

MEDIA

We have more than two decades of experience in media buying and testing in domestic and international markets.

ANALYTICS

Our Google Analytics-certified team will do comprehensive reporting and data study to ensure success for your campaign.

TEAMWORK

Working together seamlessly to make a powerful and results driven campaign is what the we do, day in and day out.

Let's put our
skills to work

Learn more about how our DRTV services can
benefit your brand.

Does Your Product Have What It Takes?

Our goal is to create as much excitement for your products as possible throughout the campaign. Once you successfully sell your products on television, social media and other platforms you will immediately begin developing your brand name. Our buyers are able to assist you in building your brand through television and other platform campaigns.

  • Do you have a product that demonstrates well?
  • Does it appeal to a broad audience base?
  • Does it have unique features and benefits?
  • Does it solve a common problem or make life easier?
  • Is it topical and/or timely?

Keep in mind; A key component to the Launch It campaign involves the fulfillment of all orders. In order to start the project, Launch It will place an initial purchase order to take stock of your product and begin the fulfillment process. Purchase orders are negotiated with your Launch It buyer.

We’re Multiscreen

We can also integrate your DRTV initiative into a multi-faceted campaign on a variety of proprietary platforms, including our six nationally televised programs, social media platforms, digital marketing and ads.

HERE ARE A FEW OF OUR CLIENTS WHO CAPITALIZED ON OUR DRTV SERVICES

We Bring Your Product To The Global Marketplace

1. WHO DEVELOPS THE MEDIA PLAN?

Our media buyers create the plan with you.
You approve the markets and the schedule.
We provide the plan, execute the buys,
receive the orders and handle the fulfillment
and customer service. The standard media
plan divides the total number of commercials
by the number of markets and tests an equal
number of spots per market. This allows all
involved to precisely monitor the success
from market to market and maximizes the
effectiveness of the campaign.

2. TELEVISION DISTRIBUTION

You’ll start by providing our Media Team
with important demographic information
about your customers. Then our Media Team
creates the plan for you. The commercials
will air only on the network affiliates of ABC,
NBC, CBS, FOX and major cable networks
like ESPN, DISCOVERY CHANNEL, GOLF
CHANNEL, LIFETIME, and HGTV depending
on the intended audience for the products.
Prior to any airing of commercials, you’ll
have the opportunity to approve the
markets and the media schedule.

Tour Our Studio

We’re highly skilled and experienced in all aspects of video production. We can get whatever you need done, on time and on budget, right here, in our state-of-the-art studios and edit suites.

We have the talent, technology and experience to deliver results!

Learn more about how our DRTV services can benefit your brand.

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